![](https://mightyatoms.com/wp-content/uploads/2024/04/Picture-1.png)
Authentic brand with a unique proposition and heritage, originally launched in 1976.
![](https://mightyatoms.com/wp-content/uploads/2023/11/Facebook_Ad_1200x630px-2.png)
The Problem
Highly competitive sector, dominant market leader, limited budget vs high spends and established brands.
![](https://mightyatoms.com/wp-content/uploads/2023/11/Trade_POS.png)
Approach
Research, strategy, creative development, collaboration with Marketing Manager and William Lamb team to develop launch strategy and build a platform to relaunch the brand for SS & AW24.
Positioning, messaging, creative and ownable identity based on new slogan ‘The Soul of 76’
![](https://mightyatoms.com/wp-content/uploads/2023/11/SML_Facebook_Profile_Cover_1125x633px_option2.jpg)
“Mighty Atoms immersed themselves into the market, our customer, our competitors and our business and developed a great creative platform that is not only fresh, bold and new but supports the values of what is a truly unique brand.
Execution was swift, effective and outstanding value for money.
Jane Wilson, CEO.