Authentic brand with a unique proposition and heritage, originally launched in 1976.

The Problem

Highly competitive sector, dominant market leader, limited budget vs high spends and established brands.

Approach

Research, strategy, creative development, collaboration with Marketing Manager and William Lamb team to develop launch strategy and build a platform to relaunch the brand for SS & AW24.

Positioning, messaging, creative and ownable identity based on new slogan ‘The Soul of 76’

“Mighty Atoms immersed themselves into the market, our customer, our competitors and our business and developed a great creative platform that is not only fresh, bold and new but supports the values of what is a truly unique brand.

Execution was swift, effective and outstanding value for money.

Jane Wilson, CEO.

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Pool Bank

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