Zen Auto

Unlike other car leasing businesses, Zen Auto is with you every mile along the way. From help finding the right car to sorting those all-important docs to take on that European road trip, they’ve got you!

Research, Positioning, Branding, Packaging, Production, Website, Social, Distribution

The Problem

John Tracy, CEO of Zen Auto – a car-leasing business with a mission to change the way customers lease cars, needed help positioning the business for growth in a dynamic sector.


After an initial investigation into the leasing market, it was clear that Zen Auto needed a proposition and message that would arrest customers and position their innovative offering to a broad audience. We worked with M&C Saatchi Accelerator and researched several concepts. After developing ‘Don’t buy it Zen it’ to introduce Zen’s new, faster, more intuitive, service-led offering we worked with Squadron London to create a fact-based, viable model that gave the business the confidence to put the new ads on national TV.

“Tim immediately understood our challenges and helped us organise to accelerate our growth through enhancing our marketing resource model and focusing our digital acquisition engine. Through our work, we aggressively grew our orders whilst driving down our cost of acquisition. Tim also used his knowledge of brand development to create a new positioning and messaging which we used to further enhance our business during the current crisis.”

John Tracy, CEO,
Zen Auto


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